Overview
Your website is built to support your business, but as your goals evolve, so should your site.
Our Website Growth Optimisation add-on is a monthly subscription that keeps your website performing at its best with content tweaks, minor layout refinements, and a review every 3 months.
By combining ongoing updates with data-driven insights, we help you continuously improve user experience, adapt to shifting audience behaviours, and maximise conversion opportunities over time.

Outcomes
A website that continuously improves and evolves with your business
Clear insights on what’s working and what needs optimisation
A more engaging and seamless experience for your visitors
Higher conversions through improved messaging and design
Project Scope
Inclusions
Strategic:
Website performance review every 3 months
Identification of opportunities for improvement
A detailed slide deck outlining key findings and insights
Implementation:
Content updates and minor page layout refinements eg:
• Updating the copy and graphics
• Removing or adding a new section
• Simple layout adjustments to a section due to content changesImplementation of updates by us or guidance for your team if preferred
Exclusions
Back-end development changes (as we work within a theme and cannot modify core code)
Adding new pages (this would be a separate service)
Major page layout changes (this would count as new pages)
Deliverables
At the end of this process, you'll have:
A detailed slide deck summarising findings, insights, and opportunities
An action plan with recommended updates
Implementation of updates
A follow-up call to review changes and next steps
Benefits
With our Website Growth Optimisation add-on, you’ll keep your website performing at its best, without the hassle of a full redesign.
We’ll take care of ongoing content updates and minor layout refinements, while also providing performance reviews every 3 months. This means you’ll receive data-backed insights and practical recommendations to continuously improve your site.
By making consistent, strategic improvements, your website stays fresh, effective, and aligned with your evolving business goals, all while you stay focused on running your business.


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