Graphic Design

It depends. If you have a main brand which is the main focus, and then some micro-sites or complimentary brands, then we can likely include this in the subscription coverage.

However, if you have completely separate brands, with different teams of people we need to interact with, it will likely require a separate subscription.

Feel free to chat with us about your specific situation - every client is different - and we’ll tailor a package for you.

Theoretically yes, if you are happy with us chatting directly with them.

But otherwise, probably not. Our approach doesn’t suit a white label engagement.

Note: if using the subscription option we would require a different subscription per client.

Yes, for larger companies who already have an internal design team, we can be a complement to your team during busy periods - a common example is if preparing for a trade show or conference and needing help preparing booth collateral, sales collateral and email follow up series.

For subscription customers, we invoice you monthly at the start of the month.

For the Design Subscription, the agreement is month to month - no lock-ins, cancel any time.

This ensures that there’s no risk on either side (you can cancel if you don’t think you are getting value, and we can cancel if we don’t think we’re a fit for you going forward).

There's plenty of 'Design as a Subscription' services out there - so what's different about working with XEN Create?

There's four key frustrations (plus a bonus one) we've worked hard to solve for growing businesses:

1. Speak to your designer
   Skip the hassle of tickets and messages by jumping on a call with your designer.
   

2. Rapid response
   Say goodbye to delayed task queues for quick fixes; enjoy rapid updates from your designer.
   

3. Work on all your outcomes at once
   Experience seamless brand consistency with us as we efficiently tackle multiple items, eliminating wait times between tasks.
   

4. Never use a stock image again
   Upgrade to exclusive AI-created imagery from tools like Midjourney and Adobe Firefly, with full ownership rights.
   

5. (Bonus): HubSpot expertise
   We can set up all your visual assets directly in your portal, including landing pages, emails, social updates, website pages, documents, files, etc.

An outcome is a deliverable for your business eg build a landing page, or designing a slide deck, or designing a brochure, or creating some social media posts, etc.

We avoid using the work 'task' because usually an outcome requires a number of 'tasks' (eg multiple images for a landing page, combined with laying out the page, etc).

You can view the full list of graphic design outcomes here.

With our Subscription option we aim to cover all your graphic design needs each month.

Most of our clients have medium volume needs, around 3-4 outcomes per month. An outcome might be some social media posts, or an ebook, or a landing page, or an email series, or a slide deck, etc.

For this requirement, working on 1 outcome at a time is usually sufficient.

However, for higher volume requirements, working on 3 outcomes at a time provide increased speed of delivery.

Every business is different, however as a general guide we've found that mid sized companies typically need 3-4 key design outcomes each month (some months are busier, some are quieter, but overall it's a good average).

Our goal is to be as responsive as possible. With similar turnaround times to if you had a full time designer in your team.

Having said that, the turnaround time will depend on the outcome we’re delivering.

Some examples:

• Tweaks to an existing social media image - as soon as possible (within an hour or two - during business hours)

• Prepare a social media image - a few hours (ie we aim for same day response if requested in the morning)

• Preparing a slide deck - usually take a few days

• Preparing an ebook - usually takes days to weeks (depending on length and complexity)

• Preparing assets for a conference - this can take a few weeks for all the assets to be prepared (brochures, booth decoration, etc)

Please see our outcomes here.

So far our clients have wanted a mix of graphic design and only one or two videos each month.

However, we've noticed an increasing interest in building out video assets (including a mix of formats from short LinkedIn videos, through to full YouTube episode videos).

Please see our Video Editing service here.

Short answer: it depends... on what you mean by 'brand strategy'...

For mid-large companies, brand strategy involves research into how you will position your brand in the market, including product-market fit, competitive analysis, and how your current visual elements (logo, colours, collateral, site, emails) all communicate this vision.

We don't do this.

Instead we recommend a company such as Brand Chemistry to develop this with you (we know their founder and highly recommend them).

However, for smaller businesses, you may just need help developing a logo, brand colours, fonts and imagery guidelines (often referred to as a style guide).

We can definitely help you with this.

For example, take this site you are viewing now - we (of course) designed our own logo, colours, fonts, styles, brand imagery etc.

As a general rule: No.

Everything we create uses original images created either by us or AI tools (eg such as Midjourney). The rights to these images are transferred to you as part of our engagement.

The only time we’ll use stock images is if specifically requested by you (eg you have existing images you’d like us to continue to use in designs).