Smart WFM Website Refresh

CLIENT

INDUSTRY

Business Consulting
and Services

HOW XEN CREATE HELPED

Website Development

The idea for a website revamp often starts the same way: your brand is strong, but the look feels a step behind. That was our reality. Our messaging had matured, our services were clearer, but the design hadn’t kept pace with them. We needed a clean, modern style that reflected who we’d become and aligned with our new tagline, Smart WFM: Tailoring UKG Solutions. Once the refreshed brand styling was in place, bringing the same clarity and polish to our website was the obvious next step.

What the CLIENT Didn't Have

Time. Internal resources. Or the capacity to manage a full web rebuild.

That’s where XEN Create came in.

The Brief

Or the lack of one....

There was no formal scope document, just a clear intent to update the website to reflect the refreshed brand styling. “We’d like to start working through our website and make updates to align with our new branding.” We clarified whether this would involve content changes or just visual updates. The answer was simple: “This is purely a design revamp.”

So that became the brief:

Refresh the design to match the new styling.
Keep the content.
Make the site feel modern and consistent.

Brand Styling Refresh

We began by refining Smart WFM’s visual styling, retaining their existing colours and fonts, but introducing cleaner layouts, updated graphic elements, and a more modern overall look. This became the foundation for the website refresh.

Progressive Website Reskin

Rather than a full rebuild in one go, we tackled the project in manageable phases. We started with one key page to apply the refreshed styling. After receiving client approval, we moved on to high-priority pages, those most visited by prospects, before progressively updating secondary sections like blogs and resources.

Consistent Visual Direction

This was a design-first project. The structure and messaging stayed the same. Our role was to apply the new visual language site-wide, ensuring every page felt cohesive and on-brand.

Low-Effort Collaboration

The phased rollout kept internal disruption low. Smart WFM could focus on one section at a time while we handled implementation, testing, and quality checks. Their time investment was minimal, yet the results were immediate.

Creative Direction

Smart WFM’s logo uses circles to represent people and community — a reflection of their human-centric, collaborative ethos. We extended this into the refreshed website design, making the circle the primary brand accent.

Flat colours kept the look clean and practical, while overlapping circles suggested connection and collaboration — echoing how Smart WFM blends people, process, and technology to deliver results.

The Results

A polished, conversion-optimised website that looks like it belongs in 2025, not 2015
A unified brand presence that builds trust from the first click
A modern design system that supports growth without requiring another rebuild in a year
And most importantly, zero bottlenecks from the client side

View Smart WFM Website

The Results

A polished, conversion-optimised website that looks like it belongs in 2025, not 2015
Clear, concise content that tells our story without fluff
A unified brand presence that we’re proud to share with prospects
Most importantly, zero bottlenecks from our side