Campaigns move fast. Most websites don’t. That’s the gap we set out to close, and why we build every HubSpot site on the CLEAN theme: a modular design framework built to move at the speed of marketing.
Picture this: your campaign is ready. Creative is approved. Ads are scheduled. But the landing page, the critical piece of your funnel, is still “in development.” Days turn into weeks. By the time it’s live, the momentum is gone. This is one of the most common pain points we see in marketing teams. The campaign moves, but the site lags.
CLEAN isn’t just a HubSpot theme. It’s a modular design system built around agility.
Think of it as a marketing toolkit inside your HubSpot CMS:
Erika, our Head of Design at XEN Create, says it best:
“Marketers shouldn’t have to wait weeks to launch a campaign. CLEAN gives us the speed we need, without sacrificing consistency, performance, or brand.”
CLEAN isn’t just about building pages faster, it’s about building smarter. Every aspect of the system is designed to support ongoing optimisation. For marketing teams focused on performance, that means a website that’s not only easy to update, but engineered to convert.
Conversion begins with trust. CLEAN provides uniform layouts, standardised typography, and predictable CTA placement, reducing friction for users navigating your site.
When visitors see familiar patterns across pages, they feel more confident taking action. No confusion. No guesswork. Just smooth, clear decision-making.
A/B tests across multiple client sites consistently show that standardised CTA modules outperform ad-hoc button placements, with some clients seeing 8–12% increases in click-throughs.
Traditionally, testing is slow, expensive, and often skipped. With CLEAN, launching a test doesn’t mean building from scratch; it means duplicating a section, tweaking a headline, or switching a layout. No dev delays. No broken designs.
You can experiment with:
This speed makes it possible to run iterative tests, where small improvements compound into significant conversion lifts over time.
CLEAN isn’t a “set-and-forget” system. Because it’s modular, every element can be tracked and evaluated. You can identify high-performing modules and repurpose them across other pages, or retire layouts that don’t perform.
Using HubSpot’s built-in reporting tools, marketers can track:
Instead of reacting to underperformance with expensive redesigns, CLEAN puts CRO at the core of your site. It gives your marketing team:
In short, it turns your HubSpot site into a testing ground for growth, not a static brochure that needs rescuing every 18 months.